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GLOBAL REVEAL OF NEW HIGH-PERFORMANCE FORD FOCUS ST AT PARIS SHOW

Posted: 01 Oct 2010 09:58 PM PDT

GLOBAL REVEAL OF NEW HIGH-PERFORMANCE FORD FOCUS ST AT PARIS SHOW

The next-generation Ford Focus ST makes its global debut at the 2010 Paris Motor Show

* Ford delivers on promise to introduce a global performance version of the new Focus: next-generation 250 PS Focus ST previewed at the Paris Motor Show
* Ford’s first global high-performance model, scheduled for 2012 launch and developed by Ford’s global Performance Vehicles team
* Exciting new model will be true to Ford’s ST heritage, with exhilarating performance and handling, an addictive sound and muscular sports design
* Pure performance delivered by unique 250 PS version of new 2.0-litre Ford EcoBoost four-cylinder petrol engine
* Over 10 per cent more power and torque than the current European Focus ST, but fuel consumption and CO2 emissions cut by more than 20 per cent
* Lowered chassis and unique suspension tuning to deliver acclaimed ST handling agility and poise
* 5-door ST show car for Paris features dramatic 'Tangerine Scream' body colour, reflecting new ST’s exciting and energetic character

The exciting next-generation Ford Focus ST makes its global debut at the 2010 Paris Motor Show, providing an early preview of the new high-performance model which will be introduced around the world in 2012.

Ford’s first global high performance model and a star attraction for Ford in Paris, the powerful new Focus ST show car was revealed today by Alan Mulally, Ford's President and CEO, and Stephen Odell, Chairman and CEO, Ford of Europe.

This range-topping Focus will be completely true to Ford’s ST model heritage, offering driving enthusiasts an intoxicating cocktail of exhilarating performance and handling, an addictive sound and muscular sports design.
“The ST will be the performance flagship of our new Focus range, and we are excited to provide our enthusiast customers with an early preview in Paris,” said Gunnar Herrmann, Ford Motor Company’s Global C-car Vehicle Line Director. “The ST represents an ultimate expression of Focus driving quality and performance and we are confident that the new model will strengthen the reputation of Ford’s ST heritage among enthusiast drivers and attract new fans as well.”

GLOBAL REVEAL OF NEW HIGH PERFORMANCE FORD FOCUS ST AT PARIS SHOW GLOBAL REVEAL OF NEW HIGH PERFORMANCE FORD FOCUS ST AT PARIS SHOW GLOBAL REVEAL OF NEW HIGH PERFORMANCE FORD FOCUS ST AT PARIS SHOW

Global Performance Model
One common Focus ST model is being developed for all global markets, with the vehicle targeted for launch during 2012. This will be the first time that Ford has produced one of its highly regarded high-performance models for a global audience.

The Focus ST development programme is being undertaken by Ford's global Performance Vehicles group, which comprises Team RS (Europe) and SVT (USA) engineers, who are dedicated to developing and tuning products like the formidable Focus RS, Shelby GT500 and F-150 SVT Raptor.

For new Focus ST the development is being led by Team RS performance specialists based in Europe, building on their extensive experience in engineering sought-after cars like the previous ST models and legendary RS series.

"The new Focus ST will be our first true global performance vehicle and we are excited about the chance to give many customers worldwide their first taste of Ford’s acclaimed ST heritage," said Jost Capito, Director of Global Performance Vehicles. "Like the ST and RS models before it, the Focus ST will be the result of painstaking tuning around the curves of the Nürburgring, along high-speed German autobahns, and down classic British B-roads.

"For European drivers, the Focus ST will bring the same distinctive qualities of pure dynamics and performance that have created the unique appeal of our ST heritage.

"For enthusiasts in North America and Asia who have asked why our compact performance models were not available to them – the wait is almost over! The new Focus ST will offer exactly the same exciting driving experience wherever it's on sale," added Capito.

More Performance – and More Economy – from Ford EcoBoost Power
At the heart of the appeal of the next-generation Focus ST is a high-output 250 PS derivative of the efficient and advanced new 2.0-litre Ford EcoBoost four-cylinder petrol engine.

Succeeding the turbocharged 2.5-litre five-cylinder unit of the current European model, this unique 250 PS Ford EcoBoost engine is being specially developed for the new Focus ST to ensure that the car gets the muscular performance – and the inspirational sound – which it deserves. It also marks the first application of the four-cylinder Ford EcoBoost engine in a high performance model.

Compared to the 2.0-litre Ford EcoBoost engine used in other Ford vehicles, the 250 PS unit features re-designed intake and exhaust systems and a unique engine calibration to deliver the desired level of power and responsiveness. The engine retains the strong torque delivery which is a feature of Ford EcoBoost designs, with a broad, flat torque curve offering a maximum output of 360 Nm.

One of a completely new generation of downsized, high-efficiency, low-CO2 petrol engines from Ford, the 2.0-litre Ford EcoBoost is a lightweight, all-aluminium design which combines three technologies – high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing – to create an advanced combustion system which brings new levels of performance and fuel efficiency to petrol engines in this power range.

This ultra efficient 250 PS engine therefore not only delivers over 10 per cent more power and torque than the current 2.5-litre unit, it is also estimated to reduce fuel consumption and CO2 emissions by more than 20 per cent.

The standard transmission for the Focus ST is a 6-speed manual gearbox, optimised with more sporting ratios carefully matched to the performance characteristics of the engine.

Genuine Performance and Handling
Ford Team RS performance vehicle specialists have a mission: to ensure that the new Focus ST delivers the pure performance and handling everyone expects from a genuine Ford ST model.

Compared to the standard Focus, the ST model will feature a comprehensive range of enhancements including a chassis lowered by 10mm, a substantially different variable ratio steering system, high performance brakes and unique suspension tuning, that will enable the vehicle to deliver the acclaimed ST handling agility and poise.

Naturally, the ST will also benefit from the performance improvements being delivered by the next-generation Focus vehicle architecture. Features like a stronger, stiffer body structure, optimised front and rear suspension system designs, and a new electric power assisted steering (EPAS) system all contribute to superior vehicle dynamics and improved refinement.

Unprecedented Level of Smart Technologies
Focus ST drivers will also be able to take advantage of the unprecedented level of smart new technologies incorporated in Ford's latest global C-car platform, including advanced new driver assistance, powertrain, chassis and active safety features.

Many of these features, such as the advanced new Torque Vectoring Control system – which acts like a torque vectoring differential to enhance cornering stability and agility – have a direct impact on improving driving quality to an even higher level.

"This is the third generation Focus ST and we are determined that the new car will continue the strong heritage of affordable, high performance ST models into the future," said Jost Capito. "The technology on offer with Ford’s new global C-car platform will also help to ensure that the Focus ST provides enthusiasts with an exceptional driving experience."

Unique High-Performance Exterior
The new Focus ST features a highly distinctive sports exterior, providing significant functional and aerodynamic benefits and clearly differentiating the ST derivative from other models in the new Focus family.

While sharing the already sleek and dynamic profile of the new Focus five-door, the ST features unique front- and rear-end designs, together with muscular extended rocker panels and striking new alloy wheels based on the classic Y-spoke ST pattern.

"The changes we have made to deliver superior aerodynamics and vehicle performance have made the new Focus ST even more sporty and distinctive," explained Martin Smith, Executive Design Director. "Exciting new design treatments at the front and rear give the ST a much more dynamic and purposeful character, making it very clear that this is definitely a sporting Focus."

The more sporting design language is particularly evident at the front end, where the twin upper and lower grilles of the standard car are replaced by a prominent new one-piece design.

Representing the sportiest definition yet of Ford's signature trapezoidal grille, the bold one-piece design is placed higher on the nose of the vehicle, and incorporates a distinctive hexagonal mesh finished in high gloss black.

The front spoiler has a completely new configuration, with a deep central splitter framed by small motorsport-inspired spoiler blades on either side, which sweep round and encompass the fog lamps. The spoiler blades are linked to the rest of the body lines through the grille structure, which is reminiscent of the similar treatment in the current Focus RS model.

The more assertive, sporting character of the front end is completed by details like the gloss black finish to the headlamp bezels, and the bold red ST badge on the one-piece grille.

From the side, muscular extended rocker panels emphasise the lowered chassis, and the bold wheel arches are filled with 19-inch alloy wheels which are the latest evolution of the classic Y-spoke ST wheel.

Dynamic Rear End Treatment
The rear bumper and lower fascia is also completely new, with prominent diffuser-style vents on either side which mirror the form of the front spoiler blades. Rear lamps with a dark smoked tint enhance the sporty feel.

The new Focus ST has a high-performance exhaust system, which exits the vehicle through a central dual-pipe outlet. The exhaust outlet has been given a highly-distinctive design treatment with a strong kinetic form which emulates the design themes on the rest of the car.

The car's aerodynamic package is completed by a highly effective integrated roof spoiler, which has been optimised to deliver improved high-speed stability and reduced drag. With a larger, more exaggerated design than the spoiler on the current Focus ST, it incorporates ducting to the rear screen and has been carefully integrated with the vehicle tailgate and roof.

Dramatic New Body Colour
The Paris preview car is finished in a dramatic new ‘Tangerine Scream’ body colour, which reflects the exciting and energetic new character of the Focus ST.

A spiritual successor to the signature Electric Orange finish of the current Focus ST, Tangerine Scream is a very intense and vibrant high-saturation metallic yellow-gold tone created using an experimental process with multiple layers of tinted lacquer.

"Such an exciting new car deserves an exciting new finish and we believe that this vibrant new colour will prove just as memorable as Electric Orange," said Martin Smith. "You can expect to see a very similar shade when the ST reaches the showroom."

To complement the vibrant exterior colour, the 19-inch alloy wheels have a warm, anodised Golden Graphite finish. Their sophisticated five-spoke design is contrasted by the brake calipers which are brightly painted in body colour.

Bold High-Contrast Sports Cockpit
The performance theme from the exterior is echoed inside the car, with a very bold high-contrast sports cockpit featuring Recaro seats, unique instrumentation and modern, highly technical finishes.

Dramatically-bolstered and rally-inspired Recaro leather and fabric front seats provide an ideal balance between sporting support and long-distance comfort, and form the centrepiece of the cabin.

The seats are finished in high-quality Charcoal Black leather, offset by bold orange gold panels in a neoprene fabric and vibrant yellow-gold contrast stitching. The central Charcoal Black fabric seat panels feature a rugged embossed design in the style of a performance tyre tread pattern. The rear Recaro seats are finished in the same distinctive style.

Throughout the cabin, unique details ensure that the Focus ST clearly signals its sporting intent. Three additional gauges for turbo boost, oil pressure and oil temperature are housed in a dedicated binnacle on the upper instrument panel; the instrument cluster features unique ST sports graphics with red needle pointers; and the centre console has a technical carbon-effect finish.

The interior has the signature ST treatment of a dark interior environment, with black headlining, bespoke steering wheel and a gear knob featuring the ST logo, plus metal racing pedals.

The premium sports feel of the cabin is enhanced by a generous use of Charcoal Black leather with vibrant yellow-gold contrast stitching on many of the interior surfaces, including the seats, door panels, central armrest, steering wheel, gearshift gaiter and the top of the instrument binnacle.

"The Focus ST will be a serious driving machine, and we have developed a purposeful exterior combined with a cockpit that blends sporting function with impressive comfort," said Stephen Odell. "The approach of form following function is a key part of the ST DNA, and we have remained true to that both inside and outside the vehicle."
Source Ford

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FORD CANADA SALES UP 64%; BEST SEPTEMBER SINCE 1978

Posted: 01 Oct 2010 08:37 PM PDT

FORD CANADA SALES UP 64%; BEST SEPTEMBER SINCE 1978

Car sales up 15%; Truck sales up 81%; Year-to-date sales up 22%

  • Overall vehicle sales increased 64%; best September since 1978
  • Overall car sales were up 15%
  • Overall truck sales increased 81%; best September on record since 1955
  • Ford Mustang sales rose 6%
  • Ford Fusion sales were up 11%; best September ever
  • Ford Transit Connect sales increased 176%
  • Ford Escape sales were up 76%; best September ever
  • Ford Edge sales jumped 174%; best month ever
  • Ford F-Series sales rose 89%; best month on record since 1978
  • Ford F-150 sales increased 94%
  • Overall Lincoln sales were up 84%
  • Lincoln MKX sales jumped 224%; best month ever
  • Lincoln MKT sales increased 171%
  • Overall CUV sales were up 124%

OAKVILLE, Ontario, October 1, 2010 – Ford Motor Company of Canada, Limited saw sales increase 64 per cent compared to the same period last year, marking the best September in more than 30 years. Overall car sales increased 15 per cent, truck sales grew 81 per cent while crossover sales jumped 124 per cent compared to last September. With sales up 22 per cent year-to-date, Ford of Canada continues to lead the market for 2010.

“Consumers are looking at Ford’s entire product-line for its quality, safe and fuel efficient vehicles,” said David Mondragon, president and CEO, Ford of Canada. “With our new powertrains, consumers can still have the space and capability they need with a CUV or truck while getting the fuel efficiency they want.”

With its first full month of sales, the newly redesigned, Canadian-built 2011 Ford Edge and Lincoln MKX are showing positive gains with sales increasing 174 per cent and 224 per cent, respectively. September also marked a record breaking month for the luxury crossover – Lincoln MKX. Both vehicles are the first to offer MyFord Touch™ and MyLincoln Touch™ state-of-the-art technology, designed to provide a smarter, safer, simpler way to connect drivers with their in-car technologies and digital lives.

“We’re coming out of an unprecedented time in the auto industry and our employees, dealers and customers are confident in our future,” said Mondragon. “We keep working everyday to build long-term, sustainable growth. So far we are well positioned and it’s a great feeling.”

Ford Motor Company of Canada, Limited
September 2010 Vehicle Sales

2010 2009 % Change
Total Vehicles
September 26,453 16,159 63.7
January – September 210,451 173,176 21.5
Total Cars
September 4,954 4,293 15.4
January – September 48,125 40,193 19.7
Total Trucks
September 21,499 11,866 81.2
January – September 162,326 132,983 22.1

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Hybrid Cars, To Have Or Not To Have?

Posted: 01 Oct 2010 07:52 PM PDT

Hybrid cars are as safe as any other vehicle in their class. They are given the same crash tests and scored the same. Hybrid cars are available right now! Hybrid cars are a very interesting technology. However, they remain very expensive for the general public.

Hybrid cars are powered by a combination of an efficient gas engine and by electric motor that helps with accelerations. Batteries that recharge automatically power the electric motor. Hybrid cars are built with much smaller, more efficient engines than regular cars. Most of the time, you don’t need the extra power afforded by the larger engine, anyway. Hybrid cars are propelled by a combination of a gas engine and an electric motor – a complicated technology that still draws blank stares, even though hybrids have been on the market for nearly five years.

Hybrid cars are cars that are powered by an electric battery as well as a gasoline engine. A hybrid vehicle contains parts of both gasoline and electric vehicles in an attempt to get the best of both worlds. With these configurations, hybrid cars are able to have a fuel mileage of 60-70 mpg as compared to 20-40 in conventional cars. Hybrid cars are particularly fuel efficient in the city, but they are also suitable for country trips. Examples were cited of how they are being used as delivery vehicles around the city ? such as pizza or postal deliveries. Hybrid cars are powered by internal combustion engines, but are also equipped with batteries recharged during driving and an electric motor to assist with power demand. Hybrids do not need to be plugged in, yet they deliver exceptional mileage compared to their gas-only counterparts.

Hybrid cars are also designed to be more aerodynamic than most cars, allowing them to “slice” through air instead of pushing it out of the way. All these factors combined equate to a super efficient form of car that gets excellent fuel economy and helps the environment by cutting down on pollution. Hybrid cars are made with a gas engine, an electric motor and a high powered battery. The battery provides energy to the electric motor, which recharges by recapturing energy that normally would be lost when decelerating. Hybrid cars are not the final answer, but they are a good start.

Hybrid cars are better than most alternative energy sources in dealing with the energy crisis. The Japanese have led the way in hybrid cars with their outstanding Toyota Prius. Hybrid cars are designed to operate in the same range of conditions and temperatures as conventional vehicles. For example, Honda’s specs indicate that its Integrated Motor Assist system will operate as low as 22 degrees below zero Fahrenheit. Hybrid cars are essentially gasoline-powered vehicles. All the electricity they use comes ultimately from the gasoline engine.

Hybrid cars are starting to become more popular in America, but they are still new to the car market. In the years to come even more hybrids will become available.

Hilal Abdelwali, Ph.D. in Automotive Engineering, SAE Member Since 2001 Up To Now. He Is An Expert In Hybrid Cars. He Teaches Both Automotive and Hybrid Cars Sciences In The University. He Is The Owner of http://TheHybridCarsSite.com In This Site Hilal Provides The Most New and Great Tips In The Field of Hybrid Cars.

Paris 2010: Citroën Lacoste Concept is a fashion buggy for the white belt set

Posted: 01 Oct 2010 07:19 PM PDT

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Citroen Lacoste Concept at the 2010 Paris Motor Show

Citroën Lacoste Concept – Click above for a high-res image gallery

This is the Citroën Lacoste concept, which the automaker describes as “an emblem for a state-of-mind” – that particular mental state probably including sun, sand, bikinis and Speedos. The open buggy-like four-seater with floating headrests is the opposite of “always more,” powered by a three-cylinder engine that will make its pace as relaxed as its occupants.

Fashion and four-wheelers combine all around, with the golf-ball wheels outside and bench seats with a polo-shirt-like weave inside. The dash that’s as wide as the car goes in another direction entirely, with readouts in giant pixels popping up and running along its length akin to a Times Square news ticker. And although we probably won’t see it on the roads beaches soon, there is a chance we could see it or something like it: Frédéric Banzet, managing director of Citroën, has said he’d like to bring it to production. Ok then.

Photos copyright (C)2010 Jonathon Ramsey / AOL

Continue reading Paris 2010: Citroën Lacoste Concept is a fashion buggy for the white belt set

Paris 2010: Citroën Lacoste Concept is a fashion buggy for the white belt set originally appeared on Autoblog on Fri, 01 Oct 2010 19:19:00 EST. Please see our terms for use of feeds.

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Matthias Müller takes wraps off new Porsche Speedster

Posted: 01 Oct 2010 06:00 PM PDT

Matthias Müller takes wraps off new Porsche Speedster

Stuttgart. Matthias Müller (57), the new Chief Executive Officer of Dr. Ing.
h.c. F. Porsche AG, Stuttgart, will be unveiling the new Porsche 911 Speedster
as well as the 911 Carrera GTS Coupé and Cabriolet models at the Paris Motor
Show on Thursday, September 30. An event organised by the Volkswagen Group on
the evening before this autumn’s leading motor show opens its doors will also
see the official handover of responsibilities on the Porsche AG Board of
Management. After a successful tenure Michael Macht (50) will symbolically hand
the Porsche steering wheel to his successor Matthias Müller. Matthias Müller’s
assumption of office as Chief Executive Officer coincides with three world
debuts. Only the fourth Speedster to have been built in Porsche's history is a
model steeped in purist tradition and reflects the forward-looking nature of the
brand, while the new Carrera GTS range with wide body and rear-wheel drive
underscores all this.

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The Audi A1 at the Paris Motor Show

Posted: 01 Oct 2010 04:46 PM PDT

The Audi A1

Audi is entering a new vehicle class. The compact A1 condenses all of the strengths of the brand – a progressive design, supreme quality and groundbreaking efficiency – into a space of measuring 3.95 meters (12.96 ft) in length. The new compact model bearing the four rings is dynamic and high-quality, emotion-packed and individual. Its powerful engines and the agile chassis make it the sportiest car in the segment.

Body and interior
One look is all it takes to see the sporty character of the A1. The design with the encircling shoulder line is cutting-edge and integrates the youngest Audi into the large model family. The front end with the dominating single-frame grille, the side line with the distinctive roof arch, the coupé-like C-pillars and the large wheel arches are among its defining style elements. The hood and the rear hatch wrap around the body. Audi offers optional xenon plus headlights with LED daytime running lights and LED taillights. These are already three-dimensionally styled in the base version and are unmistakable, day or night.

High- and ultra high-strength steels comprise two-thirds of the new compact model's body. The strongest of these are the hot-shaped steels, which draw their extremely high tensile strength from a dramatic temperature increase during the shaping process. Hot-shaped steels are used primarily within the passenger cell. They provide the basis for the precise, sporty handling, the good comfort, the quiet interior, the excellent passive safety and the low base weight.

The interior of the A1 is spacious, bright and airy. The instrument panel resembles an airplane wing; its four round air vents are reminiscent of jet engines. The clean, clear controls are every bit a classic Audi strength as the superior workmanship. Many lovingly designed details underscore the premium character of the A1. In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and interior design. The on-board computer with efficiency program and shift indicator is among the standard features of the Ambition line.

Drivetrain
Audi is rolling out its new compact model with four four-cylinder engines: two TDI and two TFSI units. All of the engines follow the downsizing principle – they substitute turbocharging for displacement and draw their fuel through direct injection units. Their performance range extends from 63 kW (86 hp) to 90 kW (122 hp).

All versions of the A1 impress with exemplary fuel economy. Standard cycle values lie between 3.9 and 5.3 liters per 100 kilometers (44.38 – 60.31 US mpg). Scheduled for introduction in 2011, the 1.6 TDI with 66 kW (90 hp) and manual transmission emits only 99 g of CO2 per kilometer (159.33 g/mile). Efficiency modules that come standard with all versions are a start-stop system and a recuperation system. A new, particularly effective thermal management system in the engine contributes to the low fuel consumption of the 1.2 TFSI.

Engine lineup:

* 1.2 TFSI with 63 kW (86 hp)
* 1.4 TFSI with 92 kW (122 hp)
* 1.6 TDI with 66 kW (90 hp) (Launch date: 2011)
* 1.6 TDI with 77 kW (105 hp)

At Audi, efficiency always means high-tech. The A1 1.4 TFSI is available with the seven-speed S tronic dual-clutch transmission, which shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power. It can be operated as an automatic or manually, with paddles on the steering wheel available as an option. Thanks to its high efficiency and the intelligent control system, the S tronic also helps to reduce fuel consumption.

Chassis
The agile, wide-track chassis moves the A1 to the head of its class. Whether in the city, on an interurban road or on the expressway – the newest Audi is always great fun to drive thanks to its sporty setup, the favorable weight distribution and the direct-ratio steering.

The ESP stabilization program with electronic limited slip differential, which comes standard on all models, makes the handling even more precise while also enhancing driving safety. It minimizes understeer at the cornering limit by means of slight braking, which also improves traction.

Equipment and trim
Innovative materials and modern colors emphasize the youthful character of the A1. Whether color-matched air vents, LED interior lights or seat covers in expressive colors – customization is the key. The equipment program offers countless opportunities for matching the A1 to the driver's own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can also order many features after the initial sale to follow a trend or a whim.

The available infotainment and multimedia systems for the A1 come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. It borrows closely from the system used in Audi's A8 flagship, including the monitor that folds out from the instrument panel and the control unit, which uses MMI logic.

The Connectivity package, which is based on the concert radio, includes a navigation preparation kit that allows the customer to later install a map-based navigation system – that, too, is a new idea. The 465 watt Bose surround sound system with 14 speakers is just one example of the additional high-end complementary features available. Convenient Bluetooth and wired interfaces are available for cellular phones and external players such as the iPod. The A1 has a base price in Germany of €15,800.

The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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Toyota, Honda, Or GM Hybrid Cars?

Posted: 01 Oct 2010 04:16 PM PDT

Electric cars look like conventional cars aesthetically, both when it comes to exterior and interior. The same great and pretty designs are available, and friends and family will hardly be able to tell the difference. Electric cars and hybrid electric cars offer the lowest emissions available, with hybrid vehicles being the most practical. If emissions performance are an important environmental consideration, reconsider one of the hybrid cars. Electric- powered cars have many negatives and hydrogen- powered cars will take some time to hit our markets and so the best option we have today, to play a part in controlling greenhouse gas emissions, is to choose a hybrid car over other cars in future.

Electric and hybrid cars are becoming more popular given the cost of a tank of gas. Work by nanotech companies such as Altair Nanotechnologies and A123Systems to improve the performance of lithium ion batteries may make electric cars even more appealing.

Toyota’s experimental hybrids will simply add a second nickel metal battery. Even the shops that are converting hybrids to plug-in hybrids welcomed the news about Toyota’s new test cars. Toyota began selling the Prius in the United States, in limited numbers, two years ago, and there are now about 39,000 on American roads. Worldwide, the company hopes to sell 300,000 hybrids annually within five years.

Honda also makes a hybrid Civic? regular car.”. Honda was the first automaker in the world to market a fuel-cell-powered car. Its latest development is the FCX Concept, a next-generation vehicle that boasts a small yet highly efficient FC system. Honda has not be able to compete with the Big T in hybrid sales. One of the mistakes that Honda made with its hybrid cars is making them look just like their traditional car models.

Honda hybrid cars are also making waves with its Honda Civic hybrids. Hybrid Civic cars are georgeous yet efficient, too. Honda only sold 55,300 hybrid cars (globally) last year (Toyota managed 429,000). The most common hybrid car is the Toyota Prius with worldwide sales of around 1.25 million in total.

Currently, GM is finalizing its own hybrid technology, as is Nissan. Nonetheless, Nissan will lease hybrid technology from Toyota for its upcoming Altima hybrid . Currently nearly ever major manufacturer in the world has serious plans to release new lines of hybrid cars. Whilst not all of them are betting their future on hybrid technology, most realise that in these days of increased fuel prices and better environmental knowledge consumers are looking for alternatives to gas-guzzling petrol vehicles.

After all, the question is still stands, should you have a Toyota, Honda, GM, or some other type of hybrid cars?

Hilal Abdelwali, Ph.D. in Automotive Engineering, SAE Member Since 2001 Up To Now. He Is An Expert In Hybrid Cars. He Teaches Both Automotive and Hybrid Cars Sciences In The University. He Is The Owner of http://TheHybridCarsSite.com In This Site Hilal Provides The Most New and Great Tips In The Field of Hybrid Cars.

Audi quattro concept

Posted: 01 Oct 2010 03:27 PM PDT

Audi quattro concept (video at the end of the post)

The 1980 Geneva Motor Show saw the debut of an automobile, whose name went on to become more than just a symbol for a long line of success by the manufacturer. The quattro from Audi is also the gold standard for the combination of winning motor sport qualities with the utmost in everyday practicality.

In celebration of the 30th anniversary of the debut of the quattro, Audi is presenting a show car at the 2010 Paris Motor Show that moves a futuristic interpretation of this concept into the fast lane: the Audi quattro concept, a thoroughbred driving machine with 300 kW (408 hp), five-cylinder turbocharged engine, a lightweight body and – of course – the latest generation of quattro permanent all-wheel drive.

The very first glimpse of the new Col de Turini White show car awakens memories of another legendary ancestor: the 1984 Sport quattro, a 306 hp evolutionary stage of the Audi quattro Coupé with a shortened wheelbase. In fact, the Audi quattro concept also represents the systematic further development of a production coupé using high-performance technology. The foundation is provided by the powerful Audi RS 5, one of the brand's sportiest production vehicles ever.

The Audi development engineers shortened the wheelbase by 150 millimeters (5.91 in) and lowered the roofline by around 40 millimeters (1.57 in) compared to the four-seat coupé on which it is based. Like its predecessor from 1984, the 2010 show car is now also a two-seater. The heavily modified body is made primarily of aluminum, with the hood, the rear hatch and other components made of carbon.

The low weight of the superstructure leads to significant secondary effects in other components of the vehicle, such as the transmission, the chassis and the brake system. As a result, the Audi quattro concept weighs just 1,300 kilograms (2,866.01 lb), almost exactly the same as the Sport quattro from 1984. This once again moves Audi, the pioneer of lightweight construction, to the head of the pack.

The know-how and technologies of the quattro concept body will characterize Audi's entire production model portfolio in the future.

In another move that benefits the vehicle's weight, the eight-cylinder engine from the production model has been replaced under the hood by a turbocharged, inline five-cylinder engine that can trace its roots back to another Audi sports car – the TT RS. In the Audi quattro concept, the longitudinal FSI turbo produces 300 kW (408 hp) and accelerates the car from 0 to 100 km/h (62.14 mph) in only 3.9 seconds. Torque is distributed as needed via a six-speed manual transmission.

The Audi quattro concept uses the latest evolutionary stage of the quattro permanent all-wheel drive system to deliver its power to the road. The key innovation, the crown-gear center differential, is compact, lightweight, and can vary the distribution of power between the front and rear axles over a broad range, enabling the quattro drive system to react within milliseconds to coax the maximum of fun and safety out of every last bit of torque.

Design
Brawny, compact, powerful: The appearance of the Audi quattro concept makes no secret of its potential. Although the genes of the elegant Audi A5 and RS 5 Coupés are impossible to overlook, the appearance of the show car is far more aggressive and extroverted. Even the obvious differences between the base model and the evolution are more dramatic than between the Ur-quattro and the Sport quattro in 1984.

The concept car's wheelbase is 150 millimeters (5.91 in) shorter than that of the RS 5. The primary reason for this, of course, was to enhance agility and reduce weight – form follows function.

In contrast to Sport quattro, the Audi designers also shortened the rear overhang by a total of 200 millimeters (7.87 in) to maintain the harmony of the basic proportions. Roof height was reduced by 40 millimeters (1.57 in) for this same reason.

With its exterior dimensions (length x width x height) of 4.28 m (14.04 ft) x 1.86 m (6.10 ft) x 1.33 m (4.36 ft) and wheelbase of 2.60 m (8.53 ft), the Audi quattro concept fits neatly into the sports car segment.

The low roof also reduces the height of the greenhouse and thus lowers the vehicle's visual center of gravity. The muscular C-pillar is clearly an homage to the design of the Ur-quattro. As with that model, the trademark four rings can be found at the transition to the side of the vehicle, but in this case they are stamped into the sheet metal. Together with the large center-locking, 20-inch wheels in a 7-twin-spoke design, the lines make for extremely dynamic and powerful proportions when viewed from the side.

The wheel wells in the arched fenders are prominently flared – another quote from the design language of the Sport quattro. The same applies to the distinctive air outlet on the right side of the hood, which allows the five-cylinder engine to breathe more freely.

A significant feature of the front end is the stark single-frame grille. The elimination of the chrome frame lends it a functional and technical character. Large, upright air intakes at the corners of the bumper underscore the performance of the power plant.

The top of the grille merges into the flat strips of the headlight modules with their clear glass covers. All light units use ultra-efficient LED technology. The LED elements change their appearance between a horizontal and a vertical arrangement and thus change the character of the front end of the vehicle depending on the lighting function activated.

The strongly molded front skirt includes integrated carbon elements. This lightweight, yet extremely strong material is also used for the rear hatch and the hood, which are unpainted on the inside in order to use the visual quality of the material as a design element. The large spoiler integrated into the rear hatch is also made of carbon and extends automatically as needed and can be adjusted for maximum downforce.

Interior
The interior of the coupé is reduced and clean. The dashboard is very slender and seems to float over the separate center console. Shortening the wheelbase meant losing the rear seat of the RS 5 on which it is based. In its place is a shelf for helmets or luggage. Awaiting the two occupants are filigree bucket seats, during whose development the issue of lightweight design played a central role. They weigh only 18 kilograms (39.68 lb) each – a weight advantage of roughly 40 percent versus a conventional production seat. The seats are equipped with either three- or four-point belts.

Awaiting the driver is a clearly organized workplace that exudes quality from its carbon surfaces and upholstered leather inlays. The color scheme with satin black for the carbon elements and rally beige for all of the leather areas offsets the various functional units from one another and emphasizes the handcrafted character of the interior.

The classic driver orientation ("wrap-around architecture" in the designer jargon) of the cockpit is typical Audi. The control unit for the MMI touch system and the shift lever for the six-speed transmission are located on the extremely slender center console.

The instrument cluster is completely digital. The large, three-dimensional visor-like display contains all of the information required by the driver and thus also replaces the classic MMI central display. The clear graphics, the stark black-and-white contrast and the subtle red highlights are precise and modernly interpreted – an indicator instrument for a driving machine, with no superfluous touches. The driver has the choice between an everyday mode, which combines the indication of the speed and engine revs with the content of the MMI, and racing mode, whose graphics revisit and refine the digital instrument of the Ur-quattro from the 1980s.

The driver will find another reminder of the Ur-quattro’s cockpit on the sides of the cockpit cowl: On both the right and left sides are four flat buttons. The ones on the left control the stopwatch function in racing mode, and the ones on the right are for the menu of the MMI system.

Infotainment
Entertainment is offered not just under the hood, but also in the form of digital media. A customizable web radio can use the driver's cellular phone to connect to digital radio stations all over the world, if desired, for a sheer endless array of genres and musical styles. Playback of the driver's own files and playlists is also supported.

Communication also benefits from access to corresponding online services. Whether the online address book or the driver's own cellular phone, the MMI combines all data into a single view. Contacts are always available wherever the user happens to be.

To pay proper respect to the Ur-quattro as the winner of numerous rally world championships, a so-called "prayer book" – the classic rally copilot’s track description – can be displayed in racing mode. It provides precise information about the route ahead for an authentic rally feeling – even if a copilot is not available.

Body
A true sports car is always a light car, and the Audi quattro concept shines in this discipline as well.

The key factors are the choice of material and the design. Rather than mostly steel as in the Audi RS 5, the body comprises lightweight aluminum components assembled using Audi Space Frame ASF technology. Extruded sections, die-castings and aluminum sheets form an impact-resistant structure of exceptional strength. The hood and the rear hatch with its integrated, moveable spoiler, plus the bumpers and numerous aerodynamic components are made of even lighter and high-strength carbon.

The body-in-white of the coupé weighs just 159 kilograms (350.53 lb); it would be nearly 50 percent heavier if made entirely of steel.

The low weight of the superstructure leads to significant secondary effects regarding size and weight in other components of the vehicle, such as the transmission, the chassis and the brake system. All together the Audi quattro concept tips the scales at just 1,300 kilograms (2,866.01 lb), which is roughly 200 kilograms (440.92 lb) lighter than even the comparably sized Audi TT RS, whose body is also largely made of aluminum.

The power-to-weight ratio of 4.3 kilograms (9.48 lb) per hp already says a lot about the car's dynamic potential. It is on par with that of the 525 hp Audi R8 V10, a veritable supercar. The quattro concept also has a much better power-to-weight ratio than its Sport quattro predecessor. Although the Sport quattro weighed the same, the production version of its five-cylinder engine only developed 306 hp.

Engines and transmissions

The allure of the five-cylinder engine
High-performance five-cylinder gasoline engines enjoy a long tradition at Audi, powering cars like the Ur-quattro to the head of the pack. Audi resurrected this line back to life in 2009 with the 340 hp, turbocharged FSI engine in the TT RS. The further developed engine in the Audi quattro concept extracts even more potential from this new, state-of-the-art five-cylinder foundation.

Numerous tweaks resulted in a substantial power increase to 408 hp, and its 480 Newton meters (354.03 lb-ft) of torque also leave the base version far behind.

Its basic concept makes an Audi five-cylinder an unusual engine. It has a firing interval of 144 degrees and a firing order of 1-2-4-5-3, alternately between directly adjacent cylinders and cylinders that are far apart.

This produces the distinctive rhythm and musical sound, which are also the result of the intake and exhaust geometry. A specially designed torsional vibration damper at the front end of the crankshaft compensates for the free moments of the engine.

Turbocharged gasoline engines are a traditional Audi domain, and the five-cylinder turbo in the Audi quattro concept is also a high-performance engine. Displacing 2,480 cubic centimeters, it produces 300 kW (408 hp) between 5,400 and 6,500 rpm. Peak torque of 480 Nm (354.03 lb ft) is already available at 1,600 and remains constant through 5,300 rpm. The powerful unit accelerates the Audi quattro concept from 0 to 100 km/h (62.14 mph) in just 3.9 seconds.

The 2.5 liter TFSI is extremely compact. Its cylinder spacing measures 88 millimeters (3.46 in); the external main bearings were moved inside. Only 494 millimeters (19.45 in) long, the long-stroke engine (bore x stroke 82.5 x 92.8 millimeters [3.25 x 3.65 in]) is suitable not only for transverse installation in the TT RS, but also for longitudinal installation in the emphatically short front end of the Audi quattro concept.

Its low weight of only 183 kilograms (403.45 lb) is also a record. It helps keep the total weight of the show car low and also offers significant advantages for the distribution of axle loads and thus for the car's handling.

The 408-hp five-cylinder engine is surprisingly frugal, requiring an average of just 8.5 liters/100 km (27.67 US mpg). Its high efficiency can be attributed to the combination of FSI direct fuel injection and turbocharging, two Audi core technologies. This TFSI pairing harmonizes perfectly in motorsports, the world's most demanding test lab: It has powered the R8 race car to five victories in the 24 Hours of Le Mans and 63 victories in 80 other races.

The successful quattro principle
In the Audi quattro concept, Audi uses the latest evolutionary stage of its permanent all-wheel drive system for longitudinal engines – the quattro drive with self-locking crown-gear center differential and torque vectoring. 30 years after the debut of the first quattro at the Geneva Motor Show in 1980, Audi has once again expanded its lead over the competition.

Inside the new center differential are two rotating crown gears that owe their name to the crown-like design of their teeth. The front crown gear drives the output shaft to the front differential, the rear crown gear the propshaft to the rear axle. The connection here is provided by an ambitious construction. The new drivetrain design is roughly 3 kilograms (6.61 lb) lighter than the previous one.

The crown gears mesh with four rotatable pinion gears. They are arranged at right angles to each other and are driven by the differential's housing, i.e. by the transmission output shaft.

Under normal driving conditions, the two crown gears rotate at the same speed as the housing. Because of their special geometry, they have specifically unequal lever effects. Normally 60 percent of the engine torque goes to the rear differential and 40 percent to the front differential.

If the torques change because one axle loses grip, different speeds and axial forces occur inside the differential and the integrated plate packages are pressed together. The resulting self-locking effect now diverts the majority of the torque to the axle with the better traction; up to 85 percent can flow to the back. In the opposite scenario – if the rear axle has less traction – the same happens in reverse; now up to 70 percent of the torque is diverted to the front axle.

With this extremely broad torque distribution range, the crown-gear center differential surpasses its predecessors – grip becomes even better. Forces are redistributed without any time lag and absolutely consistently. The mechanical operating principle guarantees maximum efficiency and immediate response. Other strong points of the crown-gear differential are its compactness and low weight – at 4.8 kilograms (10.58 lb) it is roughly two kilograms (4.41 lb) lighter than the previous unit.

Like on rails: quattro with sport differential
As a complement to the new quattro drivetrain, the Audi quattro concept also features the sport differential, which actively distributes torque between the rear wheels. When turning into or accelerating in a curve, the majority of the torque flows to the outside wheel and pushes the vehicle into the curve, nipping the tendency to oversteer or understeer in the bud.

The sport differential is a state-of-the-art rear differential. A superposition gear comprising two sun gears and an internal gear was mounted on the left and the right of a conventional rear differential. It turns 10 percent faster than the drive shaft.

A multi-plate clutch in an oil bath and operated by an electrohydraulic actuator provides the power connection between the shaft and the superposition gear. When the clutch closes, it steplessly imposes the higher speed of the superposition stage on the outside wheel. The additional torque required in order to rotate faster is drawn away from the inside wheel via the differential. In this way nearly all of the torque can be directed to one wheel. The maximum difference between the wheels is 1,800 Nm (1,327.61 lb-ft).

Chassis
The high-performance Audi quattro concept dazzles with extreme driving dynamics. It reacts without hesitation, almost reflexively. Its handling is uncompromisingly precise; its stability guarantees maximum driving safety. The steering connects the driver with the road to provide sensitive, finely differentiated feedback.

The wide tracked chassis is rigorously tuned for performance. All of the key suspension components are made of aluminum, thus reducing the unsprung masses. The springs and dampers of the track-controlled trapezoidal link rear suspension are separated to improve response behavior. The links are mounted on a steel subframe on elastic bearings. The five-link front suspension processes the longitudinal and lateral forces separately. The rigid aluminum frame to which it is linked makes the front end extremely rigid.

Up front are anthracite gray, drilled carbon fiber-ceramic discs. They are gripped by red-anodized, six-piston fixed calipers. The ceramic discs are practically fade-free, extremely robust, powerful and durable. Furthermore, they are four kilograms (8.82 lb) lighter than steel discs despite their size.

The Audi quattro concept rolls on large cast aluminum wheels in seven twin-spoke design. The 9J x 20 wheels are shod with 275/30 tires. Like the Audi R8 LMS GT race car, the wheels of the Audi quattro concept have a central locking mechanism for fast changes.

The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

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Automobili Lamborghini and Callaway Golf Form Strategic Partnership

Posted: 01 Oct 2010 02:12 PM PDT

Automobili Lamborghini and Callaway Golf Form Strategic Partnership
Alliance Links R&D Teams of Legendary Italian Automaker and Foremost Golf Equipment Manufacturer

Forged Composite™ Introduced as Partnership's First Collaborative and Groundbreaking Material

CONCORD, ON – Automobili Lamborghini S.p.A. and Callaway Golf Company have signed an agreement to connect the resources of their world-renowned Research and Development teams. This unique alliance establishes an ongoing collaboration to develop innovative technologies and materials designed to enhance the performance of each company's products. The partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.

Stephan Winkelmann, President and CEO of Automobili Lamborghini, said: "We see power-to-weight ratio and weight reduction as the keys for future supersportscars and carbon fiber as the material to achieve these goals. Callaway's expertise in specific technologies is strategic for our research projects and therefore we welcome this partnership as a further, important milestone in our over 30 years long history of carbon fiber applications."

"This partnership joins two of the world's most respected brands," said George Fellows, President and CEO, Callaway Golf. "Both Callaway and Lamborghini feature rich histories of challenging convention and employing technological innovation to create breakthrough products. This shared dedication has brought our companies together, and will continue to set us apart from our competition."

Formation of Partnership

The origins of this now formalized relationship date back several years. Through the constant pursuit of lighter and stronger materials that improve the performance of their products, the Lamborghini and Callaway Research and Development teams cultivated similar areas of expertise. A major point of convergence surrounded the development of advanced composite structures. These highly developed materials comprised of microscopic carbon fibers feature superior strength and performance characteristics in comparison to the metal alloys that are generally used throughout the automotive and golf industries.

For Lamborghini, the lighter and stronger composite materials enabled their designers to create important components of their technological demonstrator "Sesto Elemento", featuring unforeseen power-to-weight ratio and acceleration capability. For Callaway, employing carbon composites in place of steel and titanium offered their engineers the ability to design increasingly advanced clubheads with a greater transfer of power upon impact with the ball and more accurate trajectories.

While carbon-based materials have been featured in Lamborghini and Callaway products for several years, making its debut at the 2010 Paris Motor Show is a groundbreaking new material called Forged Composite™. Developed in conjunction with both Research and Development teams, Forged Composite™ is the first collaborative element of the Callaway and Lamborghini alliance.

Automobili Lamborghini and Callaway Golf Form Strategic Partnership

About Forged Composite™

Forged Composite™ is the lightest, strongest, most precise material ever used by either Lamborghini or Callaway. Encompassing more than 500,000 intertwined turbostratic fibers per square inch, this revolutionary material features an incredibly high threshold for withstanding the extreme forces encountered by Lamborghini and Callaway products. Forged Composite™ is one-third the density of titanium, yet features a greater load carrying capacity per unit mass in bending. The implementation of a new, proprietary isothermal forging process enables Callaway and Lamborghini engineers to incorporate Forged Composite™ into their designs with a level of precision that was previously unachievable.

"Forged Composite™ provides us with the ability to engineer performance enhancements like never before, and we've only just begun to tap the potential of this material," said Dr. Alan Hocknell, Sr. Vice President, Research and Development, Callaway Golf. "We're looking forward to collaborating on future applications that push our designs beyond any preconceptions."

"The introduction of the Forged Composite technology allowed Lamborghini to realize the monocoque and the suspension arms of the Sesto Elemento with groundbreaking quality and costs levels," said Maurizio Reggiani, Director Research and Development of Automobili Lamborghini. "Our next challenge is to make this technology a standard for low volume productions."

Lamborghini unveiled its first design featuring Forged Composite™ with the Sesto Elemento technology demonstrator making its debut at the 2010 Paris Motor Show. Callaway will introduce a line of premium golf equipment featuring this groundbreaking material in the coming weeks and throughout 2011.

Quotes
"We see power-to-weight ratio and weight reduction as the keys for future supersportscars and carbon fiber as the material to achieve these goals. Callaway's expertise in specific technologies is strategic for our research projects and therefore we welcome this partnership as a further, important milestone in our over 30 years long history of carbon fiber applications."

Stephan Winkelmann, President and CEO of Automobili Lamborghini

"This partnership joins two of the world's most respected brands. Both Callaway and Lamborghini feature rich histories of challenging convention and employing technological innovation to create breakthrough products. This shared dedication has brought our companies together, and will continue to set us apart from our competition."

George Fellows, President and CEO, Callaway Golf

"Forged Composite™ provides us with the ability to engineer performance enhancements like never before, and we've only just begun to tap the potential of this material. We're looking forward to collaborating on future applications that push our designs beyond any preconceptions."

Dr. Alan Hocknell, Sr. Vice President, Research and Development, Callaway Golf

"The introduction of the Forged Composite technology allowed Lamborghini to realize the monocoque and the suspension arms of the Sesto Elemento with groundbreaking quality and costs levels. Our next challenge is to make this technology a standard for low volume productions."

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Sunrise On Lotus Dawn Of A New Era

Posted: 01 Oct 2010 12:49 PM PDT

Sunrise On Lotus Dawn Of A New Era

World first for an automotive manufacturer as Lotus unveils entire new product line-up and introduces the world to the new Lotus lifestyle.

  • Five new models
  • New Lotus Esprit unveiled
  • New generation of Elise and Elan
  • All new Elite and Eterne

At exactly 16.45 local Paris time, on September 30th 2010, via a live global webcast, surrounded by the world’s press, Lotus made the ultimate statement of intent. Five new cars, two evolutions of existing models and a concept car; a sumptuous new magazine; a flashy new website and a range of merchandise featuring not one, but three separate clothing ranges.
There’s so much to take in that we thought we’d keep the post event words simple. But for those who need details, Lotus has a new media site where all the information including technical specifications and hi-res images are available (see notes to editors). For now though, we’re will let the man behind the vision do the talking: here’s what Lotus CEO Dany Bahar had to say:

The New Lotus Esprit (5.0-litre V8/456kW) – The icon is back.
“The Esprit is the ultimate supercar. There’s a fine balance between acknowledging the greatness of the past whilst rapidly leaping forward to the future and ensuring that this car not only does the name Esprit justice but also the Lotus brand. I think we’ve managed to find the balance and in doing so created a new icon, a car people will find hard to resist. The design is aggressive; you have to see it to appreciate how low and wide the proportions are but it still retains a level of dignity, of class and most of all exclusivity. I’m very proud of this car.”

Sunrise On Lotus Dawn Of A New Era Sunrise On Lotus Dawn Of A New Era Sunrise On Lotus Dawn Of A New Era Sunrise On Lotus Dawn Of A New Era
The New Lotus Elan (4.0 litre V6/331kW) – The end of compromise.
“Perfect for both road and track, the Elan not only ticks all the boxes, it creates new ones too. It will convert people to Lotus, it will also go a long way towards dispelling the old misconceptions about this class: that in order to have high performance you must sacrifice usability – those days are gone. Once you drive an Elan you won’t look back, it will give you things you didn’t even realise you were missing – that’s the essence of Lotus and the Elan perfectly captures that spirit.”

The New Lotus Elite (5.0 litre V8/456kW) – A new British expression of exclusivity.
“The Elite is breathtakingly beautiful, but it’s so much more than that. One could say it’s a car of perfect contradictions. It’s compact yet spacious, high performance yet low emissions, lightweight yet still reassuringly solid. It’s a car that we are exceptionally proud of at Lotus and we truly believe that there is nothing else like it out there both in terms of styling and performance. There will always be those who believe that Lotus should stick to small sports cars but we didn’t take the decision to design something like the Elite lightly; it’s based on months of careful research and planning.”

The New Lotus Elise (2.0 litre four/235kW) – The grown up.
“We worked very hard on getting the Elise 2015 exactly right. It’s our entry-level car so it needs to give a proper introduction to the Lotus driving experience. The Elise you can buy now is still a fantastic car and Lotus remains very proud of it, but this is a natural progression for us moving forward. The Elise 2015 will also be class-leading in terms of performance and efficiency but it will do more than that: it will take the Elise model to the forefront of its class across the board. It’s the next generation Elise for a new generation of Lotus drivers.”

The New Lotus Eterne (5.0 litre V8/456kW) – The statement of intent.
“The Eterne is sensational to look at and as with the rest of the range it also over delivers in all other aspects as well. Similar to the Elite, it’s a car of perfect contradictions: it’s compact yet spacious, high performance yet low emissions, relatively lightweight yet still reassuringly solid. The biggest difference between the Eterne and its class competitors is that it’s not an evolution of an existing two-door model; it’s a deliberate and considered stand-alone creation. It’s the ultimate four door sports car.”

The Concept City Car: “Lotus Design has created a vehicle that condenses the essence of Lotus into a low carbon city car, with many inspired design touches. The progressive technology from Lotus Engineering gives the car an advanced drivetrain that can be operated in Zero Emissions EV mode or run on its flex-fuel engine. As you would expect from Lotus, the City Car concept is an exquisitely designed, highly efficient vehicle with class leading performance – in this concept car, Lotus Design and Lotus Engineering have provided the perfect solution for life in the contemporary city environment.”

The Evora S: “It’s the next level of Evora experience. It communicates with you better; the suspension setting has been fine-tuned for added power and control so it responds even more to direction. It’s an instinctive car – the experience is pure. We were proud of the Evora but we’re even prouder of the Evora S. I feel it does the Lotus experience true justice. The really great thing is that as we move forward the standard Evora should also benefit from some of these developments.”

The Evora IPS: “The Evora IPS is set to broaden the appeal of the Evora and reach out to a slightly different market. We hope it will be popular with established automatic locations such as Asia, the Middle East and the USA. It’s been a long time since Lotus created an automatic and we’ve spent a great deal of time refining this one to make sure that it perfectly complements the Evora driving experience.”

The Magazine: “In order to do our very special brand justice, just as with our new cars, we’ve brought together the great and the good from the magazine industry to bring you a work of reading glory. We’re not only a car magazine, we’re a lifestyle choice and over the coming pages you’ll find a collection of intriguing articles highlighting the very best of British culture accompanied by fashion and sublime photography. The magazine isn’t a glorified sales pitch; it’s the gateway to the new Lotus world. It’s a sneaky insight into our game plan. Lotus rules apply. Come join us on our journey. Don’t be left behind.”

The Website: “The website is our shop window to the world and should provide the first taste of the new Lotus lifestyle. We have worked exceptionally hard to make sure we achieve the perfect look and feel to match our new range of cars – people will visit www.lotuscars.com and find so much more than just a website selling cars!”

The Merchandise: “Welcome to the world of Lotus, where style is more than a simple trend. As with our cars we aim to break new ground in traditional areas offering an interpretation of Lotus lifestyle that is true to itself. Product is key. The focus is on product uniqueness. Lotus is once more synonymous with excellence. The product range reflects the diversity and values of the brand in every detail. The Lotus merchandise collection reflects all facets of the brand in three different lines: Originals, Heritage and Performance.”
Source Lotus via AutoDeadline

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